Upper Canada College

Strategic Directions: TOWARDS 2029

We assisted the new Head of School, Board and Senior Leadership Team at Upper Canada College (UCC) with the development of the school’s 10-year plan, culminating in 2029—their 200th anniversary. This work included an end-to-end strategy project with extensive stakeholder consultation.

A Profound Experience

Utilizing our six step methodology, we worked with the Head of School, Board of Governors, and Senior Leadership Team over nine months to create UCC’s 10-year plan. This included consultation sessions with stakeholders and constituents, a review of historical and current data, a Visioning workshop with the Board and eight workshops with the Senior Leadership Team to finalize and publish the strategy.

Practical Solutions

UCC reconnected with the original purpose of the College and modernized their approach for the 21st century. The strategy development process underscored UCC’s unique role in delivering transformational learning experiences, fostering the development of head, heart and humanity, and inspiring each boy who attends UCC to be his best self.  

Bolder Futures

Working with the Head of School in his first year at UCC and the Chair of the Board, we helped UCC envision its future and define how it will continue to play an important and unique role in Canada’s education system.


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  • Your efforts in guiding the robust planning process that has resulted in UCC’s Strategic Directions were quite simply extraordinary; your partnership was integral to any success achieved. Thank you. I hope you are as proud of the final product as we are.

    Sam McKinney, Head of School,

    Upper Canada College

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

    Ashka Wirk

    BSc, MBA, CMC, ACC
    Architect, Builder, Crystal Gazer.

    Ashka is a certified management consultant and executive coach, specializing in board-governed organizations in the education, health care and technology sectors.  

    She is an expert in using qualitative and quantitative data to guide the development of strategy, and then developing tactics and measurement systems that help ensure an effective execution.  

    Ashka’s passion is to lead disciplined, engaging and evidence-based projects that improve organizational effectiveness. To do this, she draws on her extensive and varied background in the fields of science and business. When Ashka’s not with her two school-aged children, you can find her in her gym or garden!