Philosophy

“Our task is not to put the greatness back into humanity, but to elicit it – for the greatness is there already.”
John Buchan

Berlin, Eaton & Associates Ltd. invites its clients to recognize coaching, not as an exclusive expertise or status, but as a strict and responsible discipline, developed over a leader’s lifetime in community. Coaching is a means of advancing performance towards personal, career, and leadership development.

Although focused on the potential of individuals and teams, coaching is ultimately an organizational intervention. Individuals are obviously at the centre of the process, but other stakeholders are also involved. They may include the senior management team; the human resources division; the individual responsible for leadership development, training, or organizational development; and external practitioners. The time commitment and level of involvement will vary for each stakeholder; however, for the coaching outcome to be of the greatest benefit for the organization as a whole, all stakeholders must see themselves as partners in a coaching culture.

Our Approach

Our approach allows whole teams to develop through a desire to become more capable leaders - not only by being coached but eventually also by coaching others. To this end, we provide a range of coaching services to our clients.

Workshops

  • An Introduction to Coaching

    This one-day workshop provides participants with an opportunity to gain a broad and sound understanding of what coaching in the workplace is, its evolution in recent years, and the concept of a coaching culture in which many people coach each other as a way of investing in their own and each other’s leadership potential. The experience has been designed to accommodate a large participant group, while still maintaining an interactive methodology based on briefings, participant practice, and debriefing.
  • The Leader’s Discipline™

    The Leader’s Discipline™ is an intensive two-day introduction to coaching for leaders in complex times. The experience explores the work of coaching pioneer Tim Gallwey (The Inner Game of Tennis, The Inner Game of Work). Both days are experiential rather than purely theoretical and have been designed to focus on the needs of high-performance individuals and teams.
  • Beyond Leader’s Discipline

    Once new practitioners have been through the “gateway” workshops described above, there is a valuable opportunity to bring their application of coaching to a more advanced level, and to use the basic skills in more sophisticated applications. Building on the momentum of the workshop, we utilize touchstone events as a focal point for practicing and honing participant coaching skills. These are formal events that help practitioners re-connect with other coaching practitioners, course content, and convictions in an ever-increasing community of practice, and eventually a coaching culture.

Coaching in Action

Coaching in Action summarizes a number of exciting applications – where coaching can be used as an “operating system” for individual and team performance work. This is the true return for investment in the creation of a coaching culture.  It is ultimately the work for coaching practitioners to see through a wide range of applications in cooperation with other initiatives.

  • Executive Coaching

    Executive coaching usually involves a series of one- to three-hour one-on-one coaching sessions between the coach and the executive.
  • Team Coaching

    Team coaching can involve a wide range of activities including combinations of the above as well as completely customized coaching support. This includes support for project-focused teams or teams based on organizational structure.

For more information on our approach please contact us.

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